NODES
Typography & Lettering
Print & Editorial
Branding & Identity
2D Motion Graphics
User Interface Design
EXPERIENCE
2018
Design Intern
qu’est-ce que c’est design
2019
Graphic Designer
qu’est-ce que c’est design
2021-2023
Graphics and UI/UX Designer
Luwjistik
2022
Social Media Designer
Mosque Madrasah Wakaf Shared Services
2021-Present
Freelance Graphic Designer
ACCOLADES
Diploma in Communication Design, with Merit
Temasek Polytechnic Director’s List 2018-2019
The Crowbar Awards 2019
‘Resurgence of Theos’
1 Silver, 4 Bronze
Singapore Packaging Star Awards
‘Flava Premium Nuts’
Student Sales and Display Category
Feature of Nura Typeface
EDUCATION
2012-2015
GCE ‘O’ Level Certificate
Pasir Ris Crest Secondary School
2016-2019
Diploma in Communication Design
Temasek Polytechnic
2023
Exchange Programme
School Art & Design
UNSW Sydney
2021-2024
BA(Hons) Design Communication
LASALLE College of the Arts
Kau Faham Bahasa Tak?
Navigate to Contexualisation:
Cultural Context: Pengekalan Budaya
Linguistic Context: Kau Faham Bahasa Tak?
- Kau Faham Bahasa Tak? (Do You Even Get It?) is an explorative project that looks to reframe the neglected script of Jawi and how it can be a huge communicative tool in Malay graphic design. This was inspired by the dynamic and robust typographic stylings of the Jawi-scripted Malay entertainment magazines in the 20th century. By upholding and referring to established Arabic calligraphic styles, the project explores contemporary allographs of letterform variants, showcasing the flexible possibilities and the versatility of Jawi in typography. This was created to hold a space for Jawi to exist and thrive in contemporary typography, thus safeguarding not only the script itself but also the Malay language. Embracing a maximalist approach, these works look towards decolonizing typography by challenging Eurocentric norms and fostering a space for diverse typographic expressions.
- This project naturally evolves through different stages, each representing distinct facets of my learning experience. Initially, my goal was to highlight Jawi’s potential and create a space for its integration into modern graphic design. However, I’ve come to realize that amidst the iterative processes, my journey has been primarily about learning and immersing myself in the script. While my intention was to showcase the script’s beauty, it ultimately became a profound learning process for me as well.
Learning (STAGE ONE)
- This stage includes a compilation of
explorations where I embarked on to acquaint myself with the Jawi script,
delving into various methods of writing and
comprehending Jawi letterforms, while also
noting its distinctions from the Latin alphabet.
These explorations include experimenting with
writing with different mediums. Refer to my process journal
to know more about each exploration in detail.
Interpretation (STAGE TWO)
“Latin type conventionally sits on a baseline, with five main vertical levels of reference: baseline, x-height, ascender, descender, and caps-height. By contrast, Arabic type is less constrained, with more invisible typographic levels at the designer’s disposal. There is no one set of typographic levels in Arabic type anatomy as there is in Latin type anatomy. Designers decide on the number of levels needed for the type they are designing, and according to the calligraphic style that the typeface is based on.”
Arabic Anatomy: From Earth to Sky
Written By Pascal Zoghbi
Written By Pascal Zoghbi
Kashidas (STAGE 2)
Contexualisation (STAGE 3)
- Following the development of letterforms, I delved into two primary methods of contextualizing these letterforms, illuminating the intimate connection between Jawi letterforms, the Malay language, and the essence of Malay identity. Click on the following links to direct you to the specific extensions of this project.