Identity Print Editorial

Theos Resurgence is a belief system/cult created as a social satirical commentary of the normalization of today's toxic stan culture. It aims to challenge people to rethink they way we consume media and how we treat celebrities. This modern form of worship brings negative effects upon those who excessively partake in such a culture. Theos uses the references from pop culture and religious/mythological ideas, crafted in a dark and satirical manner, creating a dialogue about the fine line between appreciation and obsession.

After years of being labelled a "mythology", six Gods from Mount Olympus resurrect back to life and manifest themselves into six music icons today. The Greek Gods and their modern counterpart relives to feed off the worship from millennials today. This implied analogy was created as a hyperbole to exaggerate the strength of worship and obsession of the people today, towards celebrities they see in the music industry.

The Theos Testament is the cult's holy book, separated in 6 different parts, each about one God. The publication consists of controversies, gossips and lyrics of each God. The publication consists of controversies, gossips and lyrics of each God, written in a biblical and religious manner, drawing parallels from fandoms and religious cults. Other collaterals such as corporate stationery, website and flyers are created for marketing of the cult.